This is a personal project.
Ads
White Rice - Lotus/Logo Shaped
Red Rice - Lotus/Logo Shaped
White Rice Rice Lotus Floating on Water (Big Bowl)
Red Rice Lotus Floating on Water (Small Bowl)
Black Rice Lotus
Animation/GIF
Black Rice Animation
Examples
Instagram Example
Facebook Example
Design
Inspired by simplistic ad examples that I saw on LinkedIn, e.g. ads where the product is simplified and shaped like the logo.
Message
The flower of rice.
Healthy, natural and delicious rice.
Theme
Nature, lotus
Name
Inspired by Lotus Foods
Target Audience
Nature and healthy food lovers.
Adults in the US and Canada.
Strategy
Poster locations: billboards, bus shelters, public transit and convenience stores.
Additional advertising: social media advertising and presence.
Hashtags: #TheFlowerOfRice #LotusRice #RiceLotus #RiceFlower
Local events: make your own lotus origami, rice tub - dive in to find the lotus
Social Media Strategy
- Make your own lotus origami online events (Instagram, Facebook live)
- Rice cooking workshops
- Post your favorite rice dish to enter a raffle
- Influencer promotion, e.g. cooking or eating the rice and delicious dishes, eating the rice while hiking/camping (TikTok, Instagram, Facebook and YouTube)
- Instagram stories: from the rice fields in Japan showing how it's grown, picked, watered, etc.
- Instagram stories: pictures of lotuses.
- Rice recipes
Software Used
Adobe Photoshop, Adobe Illustrator, Adobe Dimension
- Rice & lotus photos taken from Pixabay and modified
Packaging (Concept)
