McDonalds Campaign - Better Together (Group Project)

This group project was done in collaboration with Melissa Nunez (Art Director), Sophia Chen (Art Director) and Jason Lewis (Account Manager). The idea was to show that McDonalds is inclusive and it's a place where people can dine and have fun together, regardless of their race, origin and sexual orientation

We came up with a teaser campaign for the project and made the top 6 groups in our class. We presented it to Cossette on March 7, 2019.

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7: the Reveal

Message

The different parts of the burger represent different cultures. Initially we show them separately. The final ad shows all the ingredients put together as a BigMac with the tag line "better together". This basically means that people are better when they're working together regardless of of their race or origin and that McDonald's welcomes everyone. McDonalds is a place where everyone is welcome and a place to share a meal with others.

Sketches of some of my ideas and sketches for the project

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